Dr Singh who runs his botox clinic in Stevenage, Hertfordshire, in his latest blog shares some professional comments regarding his forthcoming book, ‘ The Business Of Facial Aesthetics’.
Harry’s smart and fun approach to people is unique. I have always admired his success in establishing a trusted and award winning clinic. Most dentists struggle to grow a facial aesthetics business in the dental practice setting. Harry has the remarkable formula to marketing facial aesthetics and we’re lucky he’s the kind of expert who loves to share.
aka The Master
Internet Marketing Director
Dental Focus Web Design
I have known Harry Singh for a few years now, initially as a business coaching client and eventually as a trusted friend.
Harry is an innovator – he isn’t afraid to try new ideas, to re-write the rule book, to ignore “the crowd” and follow a hunch.
He created what I still regard as one of the best branded dental and facial aesthetic practices in the UK and did so at a time when the popular opinion within the UK dental sector was that “it couldn’t be done, especially not that well”.
However, Harry’s story isn’t just an inspiration to dentists – it can motivate and guide anybody who is curious about building a successful facial aesthetics business – and it can undoubtedly save you time and money as Harry has made the good and bad decisions already and will share them with you.
Don’t reinvent the wheel, learn from an experienced practitioner how to create a winning business formula.
M.D. at Barrow Kwong Hing Group
I met the author in 2008 when he won an Award for ‘Best Marketing’ initiative at the Private Practice Awards in 200X. At that stage I had a more active interest in Facial Aesthetics so a conversation with him was fruitful and fun. My own training in Facial Aesthetics very cleared showed that although it could appear that dentistry was intruding into medicine, these techniques are definitely more effectively delivered by dentists in their practices. It’s not meant to be contentious but it is evident when you observe many doctors showing:
– their ill ease at simply holding a syringe
-exhibiting the syringe to the patient as they approached to inject around the eye , where we know how to keep it out of sight until delivery
– show their unfamiliarity with calculating dosages to enable correct dilution
-drawing up Lignocaine from a vial into a syringe prior to numbing the face for injecting fillers
It materialises that our colleague has substantial experience in the commercial world the key amongst them being property. This experience has given him a fresh approach to the delivery of our professional services, especially in the field of marketing. Serving him well in creating a very successful dental practice with a strong element of facial aesthetics has encouraged the author to take to the stage and begin sharing his vision and strategies with the audience. However, as a profession we tend to be in the ‘cash rich and time poor’ category, so finding the time to travel and spend a day at a meeting to learn more is not everyone’s’ wont. Accordingly, accessing that information in this book not only suits that type of dentist but it also serves as a very useful reference book too.
There is absolutely no point embarking along new ways of delivering dentistry unless you can be successful at it. However, as a developing market it is inevitable that some mistakes are made along the journey to success. The author honestly shares the mistakes he made to help prevent the reader from emulating him and to direct time and money into successful and proven marketing strategies. The hope is that when they augment superb delivery of this sought after service it will ensure the investment in Facial Aesthetics pays off. The best part of this book is that that the author does not pretend to be a specialist imparting his special skills to others. One can clearly pick up that this is an experienced practitioner that has learned his art lucratively and is now seeking to share that empathetically with a collegiate style.
Dr Amarjit Gill BDS MFGDP
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