Dr Singh who runs his botox clinic in Stevenage, Hertfordshire, in his latest blog talks about what is allowed and not allowed when advertising botox.

Due to mis advertising and over promising claims the regulators have clamped down on how botox practitioners may inform the public of their services.

Not allowed

The following term cannot be used when advertising botox treatments.

Renowned – you cannot say you are renowned in the field of facial aesthetics

Specialist – since there is no specialist list for botox services, you cannot call yourself a specialist

Hugely experienced in botox is not allowed

Cannot say that lines and wrinkles will be permanently eliminated by botox injections

Wrinkle reduction is frowned upon, however is preferred than the above Unqualified claims, such as “wrinkle reduction”, are unlikely to be acceptable.

Avoid any brand names in domain name of your website

Facial Rejuvenation Clinic

Botox Treatments: Botox is a prescription-only medicine (POM), which should be injected by a suitably qualified health professional and which cannot be advertised to the public

Cannot use word botox on homepage of your website but can on other pages of your website

Allowed

The follwoing are suggested alternatives to promote your botox services.

Temporary reducing appearance of fine lines & wrinkles

Younger looking skin

Smoother looking skin

Cosmetic fillers” or “injected fillers”, however, you may not name Botox directly or describe the treatment in any way that would imply Botox

Can’t advertise Prescription Only Medicine’s…so that includes botox Botox on other pages of website (apart from homepage) – but this may change

For more information about botox hertfordshire, please call us on 01438 300111.