Dr Singh who runs his botox clinic in Stevenage, Hertfordshire, in his latest blog shares his thoughts on your botox vision.
Your Botox Vision
“Vision without execution is hallucination.”
Thomas Jefferson (1743 – 1826), 3rd President of the United States
You will have a greater chance of success in your botox business if you have a vision for that part of the business. It must be inspired by something you are passionate about. You need to start with the end in mind and with this you will overcome obstacles.
There are several sub sections and I suggest you spend some time answering each section and undertake it as a team exercise with your dental team:
(i) What is the ultimate result you want to achieve from botox, e.g. – what do you want to create?
Do you want to create extra income from botox?
Do you want to have botoxintegrated within dentistry?
Do you want a separate botox business from dentistry?
Do you want a mobile botox service?
What strategic goals do you have for your business, e.g. – what
specific results do you want from the business?
Will it be financial goals in terms of turnover or profit?
Or will it be the number of patients undertaking botox?
Or will it be the number of days you want to do botox per
What is your botoxbusiness going to become?
How will your botox patients describe it?
Will it be as a spa environment?
Or more as an aesthetics practice?
What’s your USP – Unique Selling Proposition?
Why should they choose you?
(iii) What resources are available to you?
What training will you go to or need to go to in terms of clinical and non clinical?
Will you delegate botox to someone else or will you do it yourself?
What kind of capital money will you need to set up the clinic and keep the promotional activity ongoing?
What ideas in terms of marketing, joint ventures, etc. would you need to come up with?
(iv) What’s your 3 to thrive? (courtesy of Tony Robbins).
If there were three areas of the business you need to attack to close the gap, what would they be, e.g. – marketing, team training, equipment, technology (website), clinical training? What three areas of business, if you focused on them, would make your business immediately thrive?
One-year goals, so relate this to sub section (i) in terms of what strategic goals do you want to achieve. What are the most important results your business must achieve this year? What do you need to do to achieve these results in terms of financial time spent on facial aesthetics?
Once you’ve worked out your one-year goal, you need to break it into 90-day goals, so to achieve your one-year goal, what must you do in the next 90 days? What are your top three goals that have outcomes for the next 90 days?
For more information about botox hertfordshire, please call us on 01438 300111.